ESPN's Michael Smith reports the Cleveland Browns are preparing to offer most of their 2010 draft picks to the St. Louis Rams to move up to the first pick in the draft in order to select Oklahoma quarterback Sam Bradford.

"They shouldn't do it," Holmgren tells Smith. "They need a quarterback more than anyone in the world."

A week ago, Browns general manager Tom Heckert acknowledged having talks with the Rams about moving up in the draft. Cleveland currently have the seventh overall pick in the draft, and are well-armed to move up with four picks (38, 71, 85, 92) on the second day of this year's three-day NFL Draft.

"He's a coveted young man," Browns president Mike Holmgren said of Bradford last week. "You'd have to mortgage the ranch (to trade up to select him). In the real world, we're probably going to go in a different direction."

But it never hurts to make one last push to make the fantasy a reality.