Pack Looks for Returns on Their Investment

The search goes on for someone who can make a little magic happen in the return game.

By any objective standard, the two years of the Matt LaFleur era have to be considered a resounding success.  LaFleur has taken the team from 6-9-1, to consecutive 13-3 regular seasons, both ending with a trip to the conference championship game.  The offense has risen to the number one spot in the NFL, while the defense climbed into the top ten. 

 

Yet there is one area that remains every bit as dismal as it was before LaFleur arrived.  To the exasperation of Packer fans, and surely the coaches as well, the team just can’t seem to find a way to get respectable at returning kicks.  In 2020, Green Bay finished 31st in kickoff returns.  Only the Miami Dolphins were worse.  The Pack was 30th in punt returns, finishing ahead of the Browns and the Vikings. 

 

This futility is not new.  Green Bay hasn’t had a proficient kick return season since 2017.  One of the very few bright spots during that 7-9 season was a second place finish in punt returns, combined with a ranking of 15th on kickoffs.  Trevor Davis returned 24 punts for a 12.0 yard average.  Since then, the Packers were 22nd in punt returns in 2018, plummeting to 31st in 2019.  Kickoff returns were not much better, as the team was 21st in 2018 and 25th in 2019. 

 

The most exciting play in football is the kick return for a touchdown.  The United States has had two different Presidents since the last time the Packers returned a kickoff for a score.  Randall Cobb did it in his very first game in week one of the 2011 season, a 108 yard masterpiece against the Saints.  He never did it again.  Prior to Cobb’s feat, the drought was even longer.  Green Bay went eleven years without a kickoff score after Allen Rossum brought one back in 2000. 

 

It’s been six years since the Green and Gold returned a punt all the way.  That was Micah Hyde, who went 55 yards in the final game of the regular season versus the Lions.  Hyde had two that season.   

 

Before we come down too hard on the Packers, it’s fair to point out that kick returns for touchdowns are becoming rare league wide.  Rules changes have greatly reduced the number of kickoffs that are returned at all.  In 2020 there were just seven kickoffs brought back for scores.   Punt return touchdowns are equally scarce.  There were only eight in 2020.  Unfortunately, two of them were against the Packers, which is an article for another day.  

 

Obviously, it takes all eleven members of a return team to work together cohesively to be effective,  but the key piece is the return man, and here is where Green Bay has struggled mightily to find someone who is consistently productive.  The list of returners since Trevor Davis had his big year in 2017 is long and smacks of desperation.  It includes Jeff Janis, Geronimo Allison, Tramon Williams, Ty Montgomery, Bashaud Breeland, Jaire Alexander, J’mon Moore, Jamaal Williams, Josh Jackson, Tremon Smith, Darrius Shepherd, Chandon Sullivan, Malik Taylor, Tavon Austin and Tyler Ervin.  Of all those, it looked like the Packers had something with Ervin, but he couldn’t stay healthy and this offseason Green Bay decided to let him walk.   

 

Now enter the latest new hope.  Third round draft pick Amari Rodgers arrives with a track record of above average punt return ability at the college level.  Rodgers brought back 68 punts for a respectable average of 7.8 yards and one touchdown.  He wasn’t used much on kickoffs, returning just two for 58 yards, but certainly he will get a shot at that job as well.  Will the Clemson rookie finally be the one who brings some excitement, escapability and energy to the special teams unit? 

 

We can only hope.  Until then, we’ll have to console ourselves by firing up recordings of the 1996 season, when Desmond Howard struck fear into the hearts of Packer opponents every time he reeled in a kick.  His kickoff return touchdown in the Super Bowl is perhaps my favorite play of all time. 

 

(Sigh) Those were the good old days. 

 

 

 

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Ken Lass is a former Green Bay television sports anchor and 43 year media veteran, a lifelong Packers fan, and a shareholder.

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4 points
 

Comments (30)

Fan-Friendly This filter will hide comments which have ratio of 5 to 1 down-vote to up-vote.
porupack's picture

June 28, 2021 at 06:57 am

I do not understand this aspect of the game very well. How much is it the return man vs the scheme, vs the cast of blockers? That long list of returners, all pretty fast guys indicates its that GB problems in the past decade were more about scheme and the cast around the returner. Just wondering and would like to know from people who played or coached ST. And replacing various ST coordinators indicates also that the scheme and prep is big part of the problem more than not having a good returner.

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porupack's picture

June 28, 2021 at 07:06 am

I wonder why the lateral is not used more judiciously, cautiously. I know it is a big element of risk if it happens too late in the play, and there is a miscalculation due to panic. So much happens so quickly on that play. However, a carefully choreographed lateral with receiver near the sideline can reduce that risk of an overthrow. The huge advantage is that a few laterals, perhaps one every 3-4 games introduces a tactical advantage against the opposing coverage, having to divert at least one coverage man, and create a slight bit of hesitation for a few other coverage players, rather than just zero in on the returner. It only takes a split second, or one player to leave a slight gap, for the returner to find his seam. The lateral creates more tactical advantage than simply the potential on one play, which is usually pulled out of the hat on a desperation moment, when it is probably least effective because the coverage team is prepared for it. I'm thinking it is best to use 3-4 times throughout the season; to perfect it when it is lease expected, so to create the hesitation for the coverage unit.

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Lphill's picture

June 28, 2021 at 07:32 am

were you not watching under MM all the failed sideline tosses that went for no gain or a loss? Do you think a guy like Devin White would fall for that?

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Coldworld's picture

June 28, 2021 at 08:31 am

There are a number of possible kick and punt return candidates on the 90. Personally, I’d prefer to let Rodgers concentrate on learning his role on O ideally.

If we are serious, we need this to be an open competition during camp, not just a best available on the roster approach. Hopefully we can identify a player who can provide depth on other legitimate phases and take the pounding while providing a legitimate return threat to prevent the short kicking tactics adopted by several teams last year.

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Leatherhead's picture

June 28, 2021 at 09:20 am

Do not return punts. Do not return any kick you don’t have to.

The turnovers, penalties, and injuries far outweigh the big returns over the long haul. The return unit is the bottom of the roster and their mistakes will cost you games.

Catch the ball and put your offensive stars on the field. No turnovers, no penalties, no injuries.

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Leatherhead's picture

June 28, 2021 at 10:27 am

7.8 is about average. I also see he only returned 9 punts last year as opposed from 33 as a sophomore.

I also see that this guy, Amari Rodgers, is one of the better receivers in ACC history. Let that soak in for a second, and then tell me why you'd risk injuring him for 7 yards on a punt return. This guy is absolutely a threat to score TDs as a recceiver; as a return guy, not as much.

Fair catch and put your offense on the field. Spend your energy preventing fake punts from working. (yeah, I remember 2014 and several other times). Don't give the bottom of your roster any more chances to lose the game for you than you have to.

4 points
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mnbadger's picture

June 28, 2021 at 12:23 pm

Perfectly said LH. I see you are getting down votes, but man I'm with you 100%. If we had average or better return units I'd give it some thought. But recently, returning kicks has been bad news waiting to happen. GPG!

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Bure9620's picture

June 28, 2021 at 09:13 pm

Agreed, is is diminishing return now in the NFL.

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Roadrunner23's picture

June 28, 2021 at 09:42 am

The Packers management turning down MLF first choice as ST coach Rizzi due to money and then having him go to New Orleans on top of it was a big mistake. Then to compound the mistake they settled for uncle fester as Their special teams coach proved to be disastrous. Penny wise and pound foolish boys. That is all……

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Leatherhead's picture

June 28, 2021 at 09:47 am

So during this 26-6 run….. how many games were lost because we didn’t do a good job in the return game?

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dekan51's picture

June 28, 2021 at 10:24 am

the answer we were looking for is...we just dont know, do we???

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Leatherhead's picture

June 28, 2021 at 12:27 pm

No. The answer is zero.

-1 points
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BradHTX's picture

June 29, 2021 at 07:16 am

Have you seriously already forgotten losing in overtime to the Colts just this last season, thanks to Darrius Shepherd’s KO return fumble?

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Leatherhead's picture

June 29, 2021 at 09:30 am

No. That was one of four turnovers that day. When you turn it over four times, you lose. Shepherd had one, and it could have been avoided if we simply didn’t try to return.

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BradHTX's picture

June 29, 2021 at 06:14 pm

And yet, in spite of the first three, we were tie in overtime. So yes, Shepherd’s fumble did effectively lose them the game. And I have no beef with your theory that just fair catching every KO/punt is better than risking a turnover, but that’ position actually supports my point: special teams miscues can and do lose games, contrary to what you said.

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LambeauPlain's picture

June 29, 2021 at 10:51 am

Tampa Bay returned a kickoff with 5 minutes left to mid field in the NFCCG. Brady got them into field goal range while chewing clock and Succup drilled a FG and put them up by 8, 31-23.

Had the Packers been down by only 5 near the goal line, going for the TD on 4th down may have been an easier decision vs the FG.

That Tampa return likely affected the outcome.

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LambeauPlain's picture

June 29, 2021 at 10:57 am

Not hiring Rizzi still sticks in my craw.

Rizzi and Matt really hit if off. His salary demands were lucrative but not silly. Both Matt and Gutey wanted to hire him. MM jumped in and said no...salary too high. Matt and Gutey lobbied MM for a few days and MM finally agreed to meet Rizzi's salary.

Matt called Rizzi back to offer him the job and Rizzi said, "no thank you, I have moved on"...to the Saints.

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Ferrari-Driver's picture

June 28, 2021 at 10:18 am

I have confidence in our new Special Teams Coordinator, Maurice Drayton. He has been a coach for a long time and has a reputation for being a good teacher. With a dad who was a Marine and now is a Minister and a mom who was a Teacher, he has the parents who taught him well. We should see a good blend of teaching, discipline, and an excellent role model in Maurice Drayton.

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LambeauPlain's picture

June 29, 2021 at 11:04 am

I sure hope so. Matt did not want to lose him.

However he was both Mennenga's and Zook's top assistant. Maybe Drayton's suggestions were ignored by the clueless Zook and inept Mennenga.

Drayton has to share some of the ST issues over the last years, doesn't he?

But sometimes giving a subordinate the keys can let them shine after past recent bosses stood in their way. Wishing great success for Mo.

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PatrickGB's picture

June 28, 2021 at 10:46 am

I see Rodgers as a good possibility as PR. Because he catches the ball. And I could see Stokes as KR because he has the speed. Both are rookies and that’s the role that many of them play in their first year. But what I really would like to see is improvement from the gunners and blockers. That where the new ST’s coach should focus. Drayton seems like a guy who can motivate, I want to see if he can coach these bottom of the roster players.

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dobber's picture

June 28, 2021 at 10:49 am

Secure the ball. Get what's blocked. I'm less concerned with finding a game-breaker on returns than I am about fielding coherent coverage units that tackle well.

With that in mind, I'm in favor of running more 4th and short plays (keeping field position in mind) and punting less, and going for 2 more and kicking PATs less. Stats on the success rates over the years on those plays are favorable.

4 points
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splitpea1's picture

June 28, 2021 at 11:30 am

I'm sort of okay with most of this, but unless the Packers prove they can convert short yardage consistently on the ground, I would caution against going for two more often. This has been a problem in recent years with DL getting penetration and gumming up the works. Maybe they can practice this approach once they've secured a lead, or better yet, a big lead. Nothing is worse than having to chase missed PATs (one way or the other) when you're trying to catch up.

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flackcatcher's picture

June 28, 2021 at 12:06 pm

Letterhead made the best case for this last year. The main issue is the backend of roster for the Packers has been very thin for the past couple of years. And that always shows up on ST, no matter who the coach is. If ST preforms well, then we'll know how well the Packers draft was over past couple of years. With the league the way it is now, going on 4th at mid-field makes far more sense than punting it away. Special Teams are not just that important with the way the NFL has structured the game.

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Leatherhead's picture

June 28, 2021 at 05:16 pm

The guys on special teams are your gameday backups , and teams should be choosing to not let their coverage and return units cost them the game.

You know, when your QB turns it over 36 times in a season, a fumble on a return or two might not seem like a big deal, but when you’re only turning it over 10 times in a season, special teams miscues seem bigger. Especially when you could avoid them.

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Leatherhead's picture

June 28, 2021 at 05:05 pm

Dobber….if you punt out of bounds, there will never be a punt return against you. Not even 1 yard. You won’t pick up a penalty, either.

If you try to return, you will invariably have turnovers, penalties, and injuries. It’s not worth it.

Footballoutsiders.com had a research article about NEVER punting, and the Tuesday Morning QB wrote for years about how coaches punt too much. I,too, think we should go for it more, and we should go for the two-point conversion.

But we should just stop returning punts. It’s a bad risk.

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greengold's picture

June 29, 2021 at 07:56 am

Gregg Easterbrook. Love that guy. Agree.

This whole thing is really about a focused improvement on the bottom of our roster, IMO.

I think Gutekunst looked at his horrific tackling on ST coverage units, and at KR/PR, and thought, “ I have to address this. Get better players for teams.”

We’ve only been through minicamps. TC starts in earnest in a month. I see WR Bailey Gaither as a perfect fit at PR and backup slot/gadget, and S Christian Uphoff as the perfect KR, while offering unique skills for S/hybrid. Both of these players have proven experience at PR and KR.

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HarryHodag's picture

June 28, 2021 at 11:58 am

A column a few years ago(forgot the author, possibly Bob McGinn) said the Packers are one of the teams that don't draft specifically for special teams players. They want multi-position athletes and special teams are reserved for young players hoping to stick at another position.

The better ST clubs do draft for specific talent on those teams. It's a matter of organizational priorities. It does make sense to have a player capable of doing offense or defense besides ST; however, when a player is drafted to concentrate on one specific job they likely will be better at it. It boils down to overall depth needed and what the salary cap might be.

The game is largely about field position. While kickoffs are rare, a punt return of 15-20 yards greatly increases the chance of scoring. A squad with a so-so offense benefits greatly from better field position.
It might happen this year if Rodgers doesn't show up.

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Qoojo's picture

June 28, 2021 at 01:57 pm

You know special teams are truly special when you are ok or relieved when the returners just catch the ball and do nothing else.

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LambeauPlain's picture

June 29, 2021 at 11:19 am

STs are a big part of the game. If as a team you discount them, focus on ways to avoid returns, you won't practice them with an mindset to make solid, disciplined football plays that can flip the field. If the team and coaches do not demand excellence, why should the players?

And when your team plays an opponent that does focus on STs and demand discipline and accountability, you are presenting weaknesses to be exploited.

The Tampa KO return to midfield with less than 5 minutes left in the NFCCG flipped the field for a field goal. The lack of tackling was atrocious.

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greengold's picture

June 29, 2021 at 11:28 am

Yep. Great points, LambeauPlain. Great points.

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