The Packers Need Matthew Golden to Step Up in Year Two
By GilMartin

The Green Bay Packers did something they hadn’t done in more than two decades in 2025: they selected a wide receiver in the first round of the draft. GM Brian Gutekunst selected Texas wideout Matthew Golden with the 23rd overall pick. But after an up and down rookie campaign, the Packers now need Matthew Golden to step up in year two and become the player they projected him to be when they took him in the first round of last year’s draft.
Like most rookies, Golden had his struggles and his successful moments in his first NFL campaign. During the preseason and in training camp, he made some big plays, and we saw the potential that he has. Golden possesses good speed and consistent hands. It seemed every day that observers at camp including members of the media were excited about a couple of outstanding plays Golden made every day.
Once the season started, however, Golden had his struggles as the level of competition went up. He played in 14 games and started five. Golden caught 29 passes for 361. He did not score a regular season touchdown. In the playoff game in Chicago, Golden played well, catching four passes for 84 yards and his first professional touchdown.
Many observers were disappointed that the Packers didn’t get Golden more involved in the offense. While head coach Matt LaFleur often schemed up plays for fellow rookie Savion Williams, he rarely seemed to design plays to specifically get the ball in Golden’s hands.
Golden saw more playing time early in the season when Christian Watson and Jayden Reed were both out with injuries. Once they returned to the lineup, Golden’s playing time was curtailed.
For the season, Golden tied for fourth on the team with 44 targets. But who did he tie with? Tight end Tucker Kraft who played only eight games before suffering a season-ending injury and running back Josh Jacobs who was used predominantly on check downs and other short passes.
Over the offseason, the Packers parted ways with their leading receiver from 2025, Romeo Doubs. Doubs signed a free agent deal with New England. The Packers receiving depth chart now includes Watson, Reed, Golden, Williams and Dontayvion Wicks. The Packers could add another wideout in the draft, especially since Wicks, Reed, and Watson are all entering the final year of their current contracts. Gutekunst will likely sign one of them to a new contract, two at most. It is highly unlikely all three will be back in 2027.
LaFleur tried to put a positive spin on where Golden is at in his development after his rookie year. “I thought Matthew did an excellent job from the beginning of training camp throughout the season,” he said after the season ended. “Whenever he got his opportunities, he capitalized on them. I thought he did an excellent job. Like all players, when you go through tough times when you’re losing games and maybe you’re not getting as many opportunities as you want, that’s going to be frustrating, but I thought he handled it like a pro and, when his number was called on, he performed. Really excited to see what he can do in year two.”
There have been rumors that the Packers may look to trade either Reed or Wicks to try to address one of the team’s weaker position groups. But the only way they can do that is if they believe Golden is ready to take a big step forward and become a major part of the offense. Without his contributions, the team would be weakening one position group to try to shore up another.
Assuming he stays healthy, there should be no reason Golden doesn’t take step forward in 2026. He now knows the playbook thoroughly and knows what it takes to succeed in the NFL. He also has had a full season to develop chemistry and gain the confidence of quarterback Jordan Love, the coaching staff and his teammates.
The Packers are counting on a big step forward from Golden this season. Now he has to go out there and deliver.
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Comments (48)
TKWorldWide
April 09, 2026 at 06:51 am
He will be way more comfortable and familiar with the offense in 2026. MLF will call more plays to feature him. He will leave scorch marks on opposing D’s. The world gonna spin right!
With Golden and Watson on the field, defenses are going to play a ton of two high safeties. Kraft and Reed will make their living over the middle. Jacobs will have more running room.
But the BIGGEST factor/question mark is the O-line. Morgan’s gotta pan out. Tom’s gotta regain health. Not unrealistic to expect Belton to improve in year two. Rhyan and Banks must avoid sucking. Time will tell.
Cheezehead72
April 09, 2026 at 07:31 am
Not only will he be more comfortable but Love will be more comfortable with him.
Many times a receiver has a predetermined route but they adjust that route to the coverage so the QB and receiver have to be on the same page.
LambeauPlain
April 09, 2026 at 07:32 am
Until and unless the OL is rebuilt and performing as a dominant group, it will be a repeat of the last several years: Unmet expectations, backing into the playoffs and quickly leaving the stage.
The OL operation has not inspired confidence...starting with the coaching. LaFleur seems intent to doing the same things and expecting different results. More in season musical chairs, mix match shuffling, injuries and inserting backups at unfamiliar positions because versatility will magically happen?
Who are the best assistant coaches on the Packers? Stenovich and Butkus would not make the list. The OL as a unit has the arrow pointing down for a few seasons now. What is going the change the trajectory?
It is frustrating because the "current" starting OL has OK talent. It has two long term starters in Tom and Banks...one a good starter, the other average. The other 3 are mostly questions but are a first and second and 3rd rounder and were good college players...but don't seem to be developing much. Depth is underdeveloped too and is weak.
Why is this?
Guam
April 09, 2026 at 08:01 am
When Steno was the OL coach, the offensive line was pretty good. When he was promoted to OC and Butkus was elevated to the OL coach, the offense and the OL seemed to deteriorate. Both appear to have been promoted beyond their best level. And Steno has been dinged by the players for his poor communication ("C" grade). I don't see this getting better until changes are made. And we have all seen LaFleur refuse to make changes until the disaster is blatantly obvious.
dobber
April 09, 2026 at 08:02 am
"Why is this?"
For years, many of us as fans have been happy to say, "well, they found David Bakhtiari/Josh Sitton/Corey Linsley/Zach Tom/Rasheed Walker on day 3.....they can just throw day 3 picks at the OL and they'll be fine." Which ignores the volume of picks used on day 3 OL to find those guys and the high bust rate of those picks. Meanwhile, you look at a draft like 2023 with 13 picks and NO OL selected at all...those guys would be in their contract years at this point.
Bottom line is that picks bust. Late picks bust more. Since they took Rasheed Walker in the 7th round in 2022, the Packers have selected 5 OL--only 2 on day 1/2--in the last 3 drafts. Of those day 1/2 picks, two will have to start in 2026 almost regardless of their quality--which means you're burning cap to bring in guys like Banks and you've got low picks, UFAs, and castoffs as backups.
THAT'S how we got here. We want to piss on Butkus and Stenavich, but also ask what have they been given to work with?
Guam
April 09, 2026 at 08:18 am
Fair points Dobber, but the Packers have also mis-used Morgan and Belton. Morgan has played everywhere but the position Gute drafted him for - LT. Belton started out at RT when most scouting reports thought he would be a guard in the NFL. He only got moved to guard out of injury driven necessity.
You could also make the argument that the staff should have recognized that Rhyan could be a center much sooner than they did and that moving Jenkins from LG to C that late in his career would not be a positive move.
Coud the Packers use more talent on the OL - yes. However the incorrect talent evaluation and musical chairs training of Packer OL are part of the problem too.
dobber
April 09, 2026 at 09:32 am
We'll disagree on Belton. While some scouts did project him to be a G, I've seen just as many that said he's a RT...just not a LT. And while he played some at RT early, the Packers didn't practice him (or play him) at G until their backs were against the wall with Jenkins and Tom on the shelf. Tackles are more valuable, and I don't fault the Packers for the "fail him inside" approach.
Guam
April 09, 2026 at 10:47 am
We will disagree on Belton. The Packers started last season with three good tackles (R. Walker, Tom and Morgan) and only two decent guards (Banks and Rhyan). So why start developing Belton at tackle when more depth and talent was clearly needed at guard? He should have been working at guard from the get go so the Packers were better prepared when injuries happened rather than having to throw him in under prepared. More poor coaching decisions........
Coldworld
April 09, 2026 at 11:05 am
That logic shatters when one accepts that while they were insisting on Belton being and playing RT, Morgan was playing and practicing a a G.
NFLfan
April 09, 2026 at 07:18 am
Agree---everything; receiver, QB, RB success is dependent on the O-Line.
Since'61
April 09, 2026 at 07:30 am
it's time for Golden to become an integral piece of the Packers offense and it's time for the coaching to enable that to happen. He was under utilized during the 2025 season. Give him a chance and ket him make plays. Thanks, Since '61
Packerpasty
April 09, 2026 at 08:25 am
I agree...its time for this coaching staff to step up dont blame the players...use the guy if you cant figure out how then trade him to a team where he can shine..
BuckyBadger
April 09, 2026 at 12:39 pm
Players have to create their own opportunities. He wasn't doing much when he was out there so you can't blame the coaching staff for putting others options out there. Rookies should earn their role rather than having it handed to them
NickPerry
April 10, 2026 at 06:06 am
I'm right there with you Since. They need to put him on the field AND throw him the damn ball. Good things WILL happen.
Cheezehead72
April 09, 2026 at 07:43 am
Yes we do need more from him in year 2. I believe barring injury he will have a much better year. Last year was his first and he was learning but also it was a numbers game. There were 4 veteran WRs ahead of him. Usually the most WRs you have on the field is 3. So yes he would not be used very much. Currently there are 3 and maybe at the beginning of the season there might be 2 ahead of him. So yes he should get more snaps which should mean more receptions and yards.
Guam
April 09, 2026 at 07:49 am
I wonder if Golden's blocking had anything to do with his declining usage as the season progressed. Early in the season (when Watson and Reed were hurt) I thought Golden displayed very reliable hands and speed to get open. When Watson and Reed returned, Golden almost disappeared. LaFleur is well known for his "no block, no rock" mantra with wide receivers and Watson and Reed are better blockers than Golden. It may be that Golden's blocking will have to improve for him to get on the field more.
golfpacker61
April 09, 2026 at 07:49 am
It's going to be really interesting to see if there is any fire behind the smoke of the trade rumors involving Wicks and Reed. Wicks snaps can easily be replaced by Williams, Shepard, and Neyor. He is the most likely to be traded and having someone with better hands will make Love happy.
GB has a guy in Golden who could replace Reed and as good as Reed has been, I think Golden is better, faster and better hands. A lot of our WRs could benefit from taking snaps at Slot, having Reed really limits others because Reed needs to be there.
I will throw this out there because I am a Skyy Moore promoter. Moore is perfect size for a slot, and he is very shifty too, which also makes him an above average KR. If he is as good of a blocker as has been told, he could very easily get on the field and see some throws come his way. His hands were one of his biggest strengths in college and I see him potentially being more valuable than just being a great KR.
It would be unfathomable to see Doubs, Wicks, and more so Reed leave in the same year. I think Wicks and maybe Musgrave get traded, and we keep Reed and he blocks Golden from being special in 2026. It's almost a nice problem to have. I would love it if in 2027 people are saying we have too many good O-lineman and CBs on this team. That would make us a real contender. Get some more picks Gutey.
GreenandBold
April 09, 2026 at 08:01 am
With all due respect Mr . Golf Kraft ain’t going anywhere .
golfpacker61
April 09, 2026 at 10:49 am
Sorry Green, my mistake. I meant Musgrave and I have changed it. Kraft was my favorite TE in that draft. Musgrave was about 5-6.
Guam
April 09, 2026 at 08:03 am
"...maybe Kraft get traded."
You mean Musgrave right?
stockholder
April 09, 2026 at 09:53 am
Musgrave will get cut.
When Gute drafts two TEs late.
golfpacker61
April 09, 2026 at 10:57 am
Yeah Guam, I meant Musgrave. In fact I just read a Miami Dolphins writers article and he was talking about a Musgrave trade as they need a TE badly. Plus Willis is familiar with him too.
Miami has been rumored to be 1 of the teams interested in Wicks as well, because he is cheap, a seasoned vet, and Willis again has used him. The Musgrave trade article said they could offer pick #151 for him. How about a package of Musgrave & Wicks for a 4th and a 5th round picks in the 2026 draft. We could upgrade both easily where those picks are, maybe get a TE that is available, can actually block, and have good hands.
Musgrave was relatively healthy in 2026 and his value will never be higher. But even having him healthy didn't see enough production to warrant keeping him. I hope the rumors are true.
Guam
April 09, 2026 at 02:10 pm
I was sure that was a typo. You have been on the dump Musgrave bandwagon for awhile now.
Even after Kraft went down, Musgrave didn't assert himself. The Packers had to resort to Kinnard to get a blocking TE after Kraft was injured. Musgrave really is more like a big WR than a TE. The question is how much could the Packers get for him? He has enough value as a receiver that I don't want him given away. We will see what happens.
crayzpackfan
April 09, 2026 at 08:06 am
Why would we trade Kraft? He's one of the best TE's in the league and is also our only good TE on the entire team?
Vachio
April 09, 2026 at 07:50 am
To me, it's sort of a chicken or the egg conundrum. Does he need to step up or does the team just need to make better use of him? Probably a little bit of both. There was definitely some conjecture that Golden wasn't running the right routes or running the routes quite the right way within the play structure. I remember watching a Jordan Love breakdown video by Kurt Warner and he made the comment on one play, "I don't know what the heck Golden is doing here." So, I would err towards the side of Golden needing to step up, but it really seems like the staff could have put him in better position to make an impact more often. Hopefully, both happen in 2026 and we have some serious magic on offense.
GreenandBold
April 09, 2026 at 07:54 am
I’m not too worried about Golden . I think the Bears playoff game speaks for itself . He could become the Packers best receiver this season . Just throw him the damn ball .
Coldworld
April 09, 2026 at 09:25 am
It was amazing that it took the entire regular season before we seemed to deliberately try to scheme him open in space over the middle and see what happened. Who would have thought that the results of doing that might be good? Nearly everyone other than LaFleur and Stenavich it would seem.
dobber
April 09, 2026 at 08:04 am
You could write a very similar article about 10+ guys on this roster for this season.
LeotisHarris
April 09, 2026 at 08:39 am
It's not a good time for minor chords, at least in my world, but Gil's lede jogged this memory;
https://www.youtube.com/watch?v=HJGb4AgU-Yg
GPG
Coldworld
April 09, 2026 at 09:15 am
The question for me is more whether we figure out how to use him optimally. Assuming the offense doesn’t change dramatically, he seems a poor fit to take over what Doubs was doing. Someone has to do that dirty work, but if indeed is not Golden or he is just physically overmatched doing it, then we are wasting talent.
He’s not Watson either. He has speed but he’s not a big target and taking Watson off the field seems nonsensical anyway in deep threat terms but also for blocking, stop route options and so on. So is he our slot? That was the position perhaps his best play came from (playoffs last year). If so, what of Reed? Reed, essentially the same size as Golden, has struggled away from the slot consistently.
Last year Golden’s usage was head scratching mostly. He was treated as a sort of talented spare wheel. Until that changes I don’t think we are going to get the return on him his talent suggests he can bring. One has to put talent in a position to succeed.
13TimeChamps
April 09, 2026 at 09:50 am
"While head coach Matt LaFleur often schemed up plays for fellow rookie Savion Williams, he rarely seemed to design plays to specifically get the ball in Golden’s hands."
There is no way in hell that Savion Williams should be getting more touches and be more involved in the offense than Golden. It was a real head scratcher using a 3rd on him, especially after drafting Golden in the 1st. They had more pressing needs than an over drafted gadget player. I thought it was a wasted pick when it happened. and still do...maybe even more so.
Golden needs to get his hands on the ball way more often and let him show what he can do. It took forever for LaFleur to realize what he had in Kraft. Hopefully, he doesn't make the same mistake with Golden.
TarynsEyes
April 09, 2026 at 10:15 am
Yes, it was eye-opening when GB took a WR in the first round, but with the questions about him, his head-scratching usage, and his not fitting a role, it begs the question: Why was he drafted in the first place? What was the concrete reason for him? Why do we have to wait so long for them to grow into what they seem to never achieve? They're first-round selections. Too many of the first-round selections for GB seem to fall into two categories: Those who don't succeed, and those who get undeserved second contracts/extensions based on being backed into a corner that seems willingly/knowingly self-induced.
This would be a novelty for GB, even historic, drafting someone for the scrimmage line that actually moves the team forward now, not 3-4 years later when the other parts are evaporating or are playing out of position, known as the square peg-round hole conundrum.
This applies to first-round selections; however, since that is moot for the next two years, the FO has fixed the problem by eliminating it altogether. Perhaps some good will come of it, unless the many here believe whatever Parsons hopefully brings covers the problem, but he won't.
There was a line spoken by Sam Elliot in the Landman series, "I wasted my whole life on hope." So are the Packers when it comes to drafting 1st-round players for a long time now. Even moving back in the first round for Love was based on hope, and 7 years later, we're still hoping for whatever it is that it was supposed to be. When many started calling to keep Willis and trade Love, it started to prove that hope failed us again so far.
golfpacker61
April 09, 2026 at 11:22 am
I will agree 100% with everything you said T E, except for your opinion on Parsons. A lot of NFL teams would have made that deal and even given more than GB did. Game wreckers like Parsons don't come available very often. He is one of those rare ones like Myles Garrett that makes average players around him that much better. The Cowboys are fools for trading him for 2 first round picks that are almost early 2nd rounders. And we threw in a declining Kenny Clark. The only way that trade would have been better is if it had been Gary instead of Clark.
Lets either draft an impact Edge with #52 or sign a FA like Clowney, and see what a real player does opposite Parsons and produces for a season. And see how much better our defense is when we strengthen our CB room in the draft and with another FA CB.
I have lamented about taking a WR @ # 22 in 2025 when all the DTs were gone, along with all the first-round grade WRs. We should have traded back for more picks and then filled the actual chasm we had at CB. We could have gotten a WR later that fit better. Maybe Gutey was playing 3-dimensional chess when he drafted Golden thinking he would trade Reed this year. Then Golden wouldn't be blocked at Slot WR.
I worry that is also GBs thinking @ RB, since they have had multiple guys in on 30 visits. I would not spend #52 on a RB, we have much bigger needs, and all that will do is piss off Jacobs. If Gutey actually trades Reed then he can spend that 2nd or 3rd round pick on a RB like Nic Singleton-Penn State RB who has 4 years of actual great production at a Big 10 powerhouse. Washington has had 1 year of 1000 yards rushing.
Yes our last 6 1st round picks have been underperformers, so losing 1 each in 2026 & 2027 for an actual gamechanger is well worth it. And not to look ahead, but if the money is too much we can trade Parsons in 2028 for a kings ransom of picks and players, and we will have his replacement on the team.
TarynsEyes
April 09, 2026 at 12:20 pm
I understand what many say about what Parsons can bring, but bringing him to GB has made the other issues more difficult to fix, hence why I said he won't be the answer to the team's ills. It wasn't the time for that type of trade; it actually sets us back, not forward. We need that salary money and draft pick more than we need Parsons this coming season. As you said, they might need to trade him after next year, but the take they get won't be making up what they gave to get for two years of the same end-of-year results. Parsons will not be the reason the Packers progress, but more the reason they regress, not his play, the trade for him, and to dump him.
Coldworld
April 09, 2026 at 02:28 pm
Parsons was a tremendous pick up in isolation. As you say though, it comes at a huge price in cap flexibility and draft capital.
Was there anything else about this team last season or after that suggests Parsons was a credible last piece to reaching the Super Bowl? In hindsight no, not during the season and not after it thus far either.
Is there evidence that we will be materially better this year or next? Maybe we might be healthier it’s true, but we were far from the unhealthiest team last year, about mid pack by every measure.
For the Parsons trade to look like a winner, we have essentially got to win it all with him. As to the organization, I don’t see hunger, I see complacency outside of that one move.
TarynsEyes
April 09, 2026 at 03:14 pm
The FO made the Parsons trade a big bright candle on top of a somewhat bad cake for the fans to blow out, thinking their wish came true.
NFLfan
April 09, 2026 at 11:33 am
I get the impression Mark Murphy was thrilled to obtain Golden-finally, a early round WR pick. I seem to recall his jubilation.
BuckyBadger
April 09, 2026 at 12:40 pm
Generally takes 2 or 3 years for a WR to get comfortable at the NFL level. Which is why I don't like taking them in the 1st.
PhantomII
April 10, 2026 at 09:21 pm
NO...a 1st round draft pick....starts day 1....OR you made the wrong choice and drafted him round or more early.
Strat
April 09, 2026 at 12:44 pm
Matthew Golden needs the Packers to stop impeding his progress. He would've stepped up in year one if allowed. It doesn't take three years for every WR to get used to the Pro game.
BuckyBadger
April 09, 2026 at 03:31 pm
What do you base that on? He had reps early and didn't make the most of them. You earn your role in pro sports, it should never be given.
golfpacker61
April 09, 2026 at 04:14 pm
In almost every team that has an established QB, that QB has his favorites or the ones he trusts. The 2 new WRs actually had very few drops, Williams had none, which was not his reputation.
Maybe what Strat was thinking was a lot of first round WRs on other teams have success right away, why not ours? Golden or even Williams can't have success if he doesn't get thrown to.
I agree on not taking WR in the first round Bucky, especially last year when we had actual big holes to fill. I also don't think Golden had a first round grade on him, Egbuka was the last. If you want to draft a successful WR, take one from Ohio State or LSU, those schools have dominated in good WRs. Buckeye DBs are very successful too.
PhantomII
April 10, 2026 at 05:23 am
The Packers need ML to step WAY UP in 2026...This kid dropped 1 pass all season...and still was not the focal piece of this offense....
AND take the training wheels off Love....I remember the Cowboys playoff game....and have not seen it since....That's on you Matt.
jannesbjornson
April 10, 2026 at 02:50 pm
When he had Wicks ahead of Golden in the pecking order, you knew this guy was a high school coach playing favorites. No excuse.
TKWorldWide
April 10, 2026 at 06:15 am
Hope is not a strategy, but I think it’s perfectly reasonable to expect Golden and Belton to improve this year, whereas I do NOT think it’s realistic to see LVN suddenly light it up or for Lloyd to stay healthy.
NFLfan
April 10, 2026 at 07:07 am
There is more to being a good WR than catching the ball-they have to run crisp routes, block and understand the playbook.
PhantomII
April 10, 2026 at 09:12 pm
Catching the ball is something it took ALL the other WR's 3 years...of the 4 signed to actually catch the majority of thrown balls to them...including Doubs...who was better than the rest. Now we draft a 1st round turnkey WR who virtually catches everything thrown his way AND uses his speed correctly accelerating and decelerating and smoothly transitions thru his breaks....I don't need THAT guy to block.....maybe get in the way of the defender...the truth is ML is not a savant HC....and the obvious is real close to oblivious for him. GB needs several players to step up....and Coaches as well. Again Kudos to Parsons for having several DE/OLB's with his trainer to help expedite their careers and benefit the Pack.....Jordan...it's your turn on offense....GPG
HarryHodag
April 10, 2026 at 09:10 am
The thing to remember is Golden feels the same way. He wants to be more involved. Another is MLF likes to run the ball half the time, leaving half of the snaps to be shared among 4-5 receivers and tight ends. One ball, many hands.
While Watson got through last season relatively unhurt, his history shows lots of injuries. I don't know if I would make him my #1 target. Reed is also an an injury waiting to happen. Williams hasn't shown much. Wicks is good but has been hurt. They also have S. Moore and Bo Melton available for snaps. One ball, lots of hands.
Golden needs to show he should be #1.